3 Essentials for Effortless Brand Management

The Brand Passport

Time is precious. When you’re building a Brand, there’s an increasing amount of assets that can become time consuming to keep track of if you don’t have an organized system. I selfishly designed this resource when I stepped into my current Brand Marketing Director role working for a multi-location Day & Med Spa. Between Canva, Google Drive and countless other platforms that housed different design and branding assets, I wanted to make it easier for myself and the rest of the team to locate what they needed, and quickly. It also became a valuable resource to share when we collaborated with Agency Partners and contractors who wanted an inside look at our current asset library.

The Luxury Content Calendar

For any Marketer, a Content Calendar is an essential Brand Management resource that acts as a sort of north star to your strategy. There are an infinite number of versions of Content Calendars across the internet that can generate similar results, but for me I wanted something that felt both luxurious and customizable. I’ve experimented with Clickup, Monday.com and Notion but landed on Google Sheets because it was the easiest to access given how often I’m checking my Email account. Now you can access the same template I use complimentary to help you stay consistent with your content planning, and enjoy the added flexibility of customizing the columns to meet your needs.

The Brand Guide

When you build a clear and consistent Brand Identity and Visual Image, your Brand becomes more trusted and valuable in the marketplace. The number one reason I see Brands struggle to maintain consistency in their content and messaging is because they don’t know who their Brand truly is. So when they delegate the work to someone else whether it’s a Social Media Manager or Agency, often at a high cost - they fail to get results. This ends up as a waste of time and money that can lead one to believe that the problem was in the contract hired vs the failure of the brand. If there were resources in place to communicate their Brand’s Guidelines and Visual Standards, there would be a higher chance of seeing an ROI on their Marketing investments. The Brand Guide was created as a response to this costly problem that many Brands small and large continue to struggle with.