About Jackelyn

Jackelyn Dacanay is a Providence, Rhode Island–based brand strategist and Chief Brand Officer whose work spans luxury, beauty, and enterprise-level brand systems. With a foundation shaped at Henri Bendel on Fifth Avenue and current leadership at Bella Santé, she brings a rare combination of aesthetic judgment and operational precision to the brands she advises.

She is the founder of Brand Penthouse and the creator of The Luxury Brand Assistant GPT and The Luxury Brand HQ System—products that reflect her approach to brand building through messaging, structure, and intelligent systems. Her work integrates custom GPT development, Notion-based brand architecture, and refined positioning to support founders and teams who require clarity, coherence, and a more exact standard behind how their brands are expressed and operated.