The Woman Behind the Brand

Jackelyn Dacanay is a Providence, RI based Luxury Brand Marketer, Educator and Consultant. With roots in the fashion and beauty industry, she sees the art of brand-building through a luxury lens, focusing on the finer details that often get overlooked in the traditional Marketing arena.

Her work has attracted clients from across the U.S. who are “best of” in their respective categories, seeking an expert who not only understands their customer, but is her. Bringing real-world insights from her career working on Fifth Avenue, she has helped brands in all seasons of business refine their identities, elevate their messaging and use their influence to earn the loyalty of the luxury consumer.

As a Marketing Instructor, she has taught hundreds of students at top institutions including General Assembly, Harvard Business School, Brown University, Artisan’s Asylum, Venture Cafe and others. In February 2023, she joined her former client Bella Sante as the company’s first Marketing Director where she oversees all  aspects of brand-management including e-commerce, social media strategy, influencer partnerships, creative direction and more. 

She is currently focused on using her knowledge to design products and experiences that help others transcend in their careers.