Luxury Brand Architect.
Beauty Brand Director.
Founder of Brand Penthouse.
FIDM alum turned million-dollar seller for Henri Bendel.
From Fifth Avenue sales floors to boardroom strategy sessions, Jackelyn Dacanay built her career by moving with precision, not volume. Today, as Beauty Brand Director for Bella Santé and Founder of Brand Penthouse, she brings over a decade of luxury brand-building expertise across the fashion, beauty and hospitality space. Her work spans from Beverly Hills to Boston, from global agencies to visionary founders.
Modern systems, timeless service.
At Bella Santé, Jackelyn led the full strategy behind the implementation of Tidio’s AI chat solutions—transforming a traditional customer service touchpoint into a high-converting, luxury-first digital concierge.
As Seen in
The system now delivers intelligent skincare and service suggestions based on user needs—positioning Bella Santé as a digital leader in luxury spa innovation. The results earned recognition in Forbes and a formal Tidio case study—evidence of a brand strategy that prioritizes clarity, utility, and elegance in equal measure.
84% of all support threads resolved autonomously
91% of customer questions answered accurately
24+ hours of staff time saved per month on average
Client Success Stories
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"I don’t think you will ever realize just how much you need to work with Jacqui until you do. She is a co-journeyer, a true partner, a listener."
-Kim Gentry Meyer
Associate Vice Chancellor for Corporate and Foundation Relations at University of Massachusetts Boston
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"I could not recommend working with Jackelyn more! We have worked with several consultants before, but Jackelyn quite literally "broke my brain" when it comes to social media and marketing with the techniques, analytics, and strategies that she helped us to implement."
-Haley Humphrey
Marketing Director at Bengtson Center for Aesthetics & Plastic Surgery
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"Words cannot express the professionalism and talent that Jackelyn has brought to our organization in branding our company and creating our site and social media optics and presence. Her skill set, turnaround and ability to hear a concept and translate that into a visual product is absolutely exceptional."
-Terrence Coffie
Keynote Speaker, Adjunct Assnt. Professor at NYU Silver School of Social-Work, Criminal Justice Policy Change Agent, JEDI Consultant, Educator-NYU Prison Education Program, Founder - Social Justice Network
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"Jackie's vision and leadership was integral into building the COVAC brand. Her positivity made the students under her mentorship feel empowered in their roles and we all learned from her skills in marketing and branding. This was so important in getting information out to the public during the COVID-19 Pandemic. I would wholeheartedly recommend Jackie and would love to work with her again in the future."
Amy Fogelman MD
Expert Witness Specialist
Photography and Creative Direction for CARLA SHAW.
As a Creative Director and Designer, Jackelyn brings her artistic signature to brand visuals—like the editorial campaign she captured for Carla Shaw. Her luxury positioning work not only elevated the brand’s story, but helped double its pricing structure and land global retail placement on platforms like Wolf & Badger.
Her fingerprints are on cult-loved brands like BODYMOONS and mission-led campaigns including pandemic-era non-profit relief. She’s taught at Harvard Business School, General Assembly, and created platforms for women-led brands through projects like The Art of Fate and THE DEN.
For the Founder Who’s Done Doing It All Themselves
Explore brand systems, creative direction tools, and quiet strategy—designed to help you outsource with clarity, brief with confidence, and finally see your vision reflected in every detail.
Behind every luxury brand is a refined backend. If your assets are scattered and your team is guessing, this post is your starting point. Learn how to bring order, beauty, and consistency to your brand’s foundation—without hiring a full agency or starting from scratch.